5 Makeup Tips For Older Women By 64 Year Old Makeup Artist Turned Super Model Cindy Joseph

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• Cindy Joseph’s makeup tips for Boomers
• 1. Use cream-based, not powder-based cosmetics on your face. Powder adds texture to skin that already has developed texture.
• 2. A good rule of thumb for lipstick is to find a tone that matches the inner lip or gums.
• 3. Women older than 50 tend to lose definition in their eyebrows. Just go with that. Don’t recreate the brows you had in your 20s.

• 4. This is a hard one, but do not wear any eye shadow at all (and especially no contour eye shadow in the crease because it gives the appearance of deepening the crease). A little bit of mascara is OK.5. Tinted moisturizers don’t work. If you’re going to use a foundation to even out skin tone, find one that gives coverage but doesn’t add texture. Be willing to spend money on a foundation and take your time to experiment and find the exact right shade. Matching your skin tone exactly is critical.Beauty Makeup artist and model Cindy Joseph says less is more as women age. Her new line is a super multitasker.Is there a woman who hasn’t dabbed a little lipstick on her cheeks for a quick touch-up?“The whole idea of less is more, that women shouldn’t be slaves to dozens of makeup products, is what I really believe in,” said Cindy Joseph, a makeup artist and model who’s pared down her own cosmetics kit to just a few items. Three of them are from her new line of multiple-use cream sticks called Boom.

• 4. This is a hard one, but do not wear any eye shadow at all (and especially no contour eye shadow in the crease because it gives the appearance of deepening the crease). A little bit of mascara is OK.5. Tinted moisturizers don’t work. If you’re going to use a foundation to even out skin tone, find one that gives coverage but doesn’t add texture. Be willing to spend money on a foundation and take your time to experiment and find the exact right shade. Matching your skin tone exactly is critical.Beauty Makeup artist and model Cindy Joseph says less is more as women age. Her new line is a super multitasker.Is there a woman who hasn’t dabbed a little lipstick on her cheeks for a quick touch-up?“The whole idea of less is more, that women shouldn’t be slaves to dozens of makeup products, is what I really believe in,” said Cindy Joseph, a makeup artist and model who’s pared down her own cosmetics kit to just a few items. Three of them are from her new line of multiple-use cream sticks called Boom.

• The line is not just for Boomers like herself. “Boom is the sound of a revolution in cosmetics,” she says. “Cosmetic companies are constantly adding products; I’m taking away. Mine is the only company that is pro-aging, not antiaging.”
• The products come in identical chubby silver tubes that fit in the palm of your hand. There’s a sheer berry for cheeks, brow bone, eyes, lips, forehead and neck; a sheer iridescent champagne for the inner corner of the eye, cheekbones, shoulders, decollete; and an olive oil and beeswax moisturizer for lips, cuticles and around the eyes. They are $24 each and sold only on her website.
• Judging by the photos and videos, Joseph, who recently turned 60, needs no makeup at all. She’s one of those Emmylou Harris beauties with lovely features, luminous skin and long silver hair, who spends just a few minutes a day on her face before she’s out the door. As women age, she says, looking fresh, rather than made up, is the key.
• “The biggest makeup mistake that middle-aged women make is putting on too much under eye concealer,” she said. “At home, it might look OK, but in the daylight, it just looks like a bunch of gunk under your eyes. The older you get, the less makeup you should wear. It’s not a blank canvas anymore.”

After growing up in the Bay Area – Mission San Jose High School, Fremont, class of ’69 – she moved to Paris in the early ’80s and later to New York.

“I was a classic California flower child,” she says. “I went to Haight Ashbury on the weekends, the Fillmore West, the Avalon Ballroom. I was at the center of it all. People still ask me to this day: ‘Are you from San Francisco?’ ”

Joseph married young, had two kids and began her makeup artist career in San Francisco in the late ’70s, working for Macy’s, Esprit de Corp and others.

Trying to hide our age only makes us look desperate. We have all seen make-up that accentuates wrinkles in an attempt to hide them. Or a woman wearing clothes to try and look younger than she is. They are not fooling anyone.

Let me ask some questions here. Who decided wrinkles were a bad thing anyway? How about celebrating your age and wearing it proudly? How about being an example for younger women and taking on a positive, happy, healthy attitude towards yourself and aging? Would we have benefited witnessing women older than ourselves celebrating themselves? Aren’t we over 30 years old a larger percentage of life than we are under 30?

A woman’s face tells an individual life story. Our beauty is born out of self knowledge, confidence and wisdom. Let’s reveal and celebrate the beauty we have earned! Lets do it for ourselves and the young men and women in our society looking up to us for inspiration. You look fabulous as you are. It’s your/our decision. Through example we have the power to change society’s points of view about aging. You have vitality, joy and wisdom. Let the beauty you have gained shine through.